Mother’s Day Spending Forecast at All Time High


According to the National Retail Federation Prosper Insights and Analytic’s Survey, this year consumers will shower moms with various gifts, from jewelry to special dinners at a favorite restaurant. Mother’s Day spending is projected to be an all-time high and is expected to reach $23.6 billion dollars nationwide with the average Midwesterner spending $154.51. MERIC has collected some facts and figures about how mothers will be honored on their special day.

 

Mother’s Day Facts and Figures

Liam and Emma
The most popular baby names in Missouri. 

1914
The year Congress designated the second Sunday in May to honor mothers.

 

43.5 million
The total number of mothers between the ages of 15 and 50 in the nation in 2014.

 

72,010
The number of Mother’s in Missouri that gave birth in 2014.

 

23,596
The estimated number of child care workers in Missouri making an average wage of $20,360 in 2016.

 

Greeting Card

Over three-quarters of Midwesterners plan to purchase a card for Mother’s Day.

Second
Mother’s Day is the second biggest retail spending holiday in the United States, according the National Retail Federation.

 

65.7 
Percent of Midwesterners, including Missourians, who plan to purchase flowers for Mother’s Day this year.

286
The number of florists in Missouri in 2016 (NAICS 453110) where flowers may be purchased. Flowers may also be purchased at grocery stores, supermarkets, and nursery and garden centers.

 

Midwest Mother’s Day Spending Plans
Jewelry purchases ($31.62 per person) are the most expensive way Midwesterner’s plan to honor their mothers on Mother’s Day. A special outing, flowers, and gift certificates are also popular spending options.

 

Jewelry Stores
There are 286 jewelry stores in Missouri (NAICS code 448310) employing over 1,740 people in 2016.

 

$186.39
The average number of dollars Americans 18 years and older plan to spend on Mother’s Day this year Nationwide.

 

84.5%
The number of surveyed consumers that plan to shop and celebrate the holiday in the Midwest.